Privacy Policy

Effective Date: 1st December 2024

WildSight Co (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and share your information when you interact with our services. WildSight Co is a UK-registered company and complies with the UK General Data Protection Regulation (UK GDPR) and other relevant data protection laws.

By using our platform, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us, as well as data generated through your use of our platform. This includes:

a. Account Information

When you create an account with WildSight Co, we collect the following details:

  • Full name
  • Email address
  • Password or authentication credentials
  • Any additional profile information you choose to provide

b. Communication Data

If you contact us (e.g., via email, forms, or other methods), we collect the content of your communication and any additional information you choose to share.

c. Usage Data

We collect technical data and interaction details when you use our services, such as:

  • IP address
  • Device type and operating system
  • Browser type and version
  • Pages viewed, time spent on our platform, and other user activity

d. Cookies and Tracking Technologies

We use cookies and similar technologies to collect information about how you use our website. For more details, see Section 7: Cookies.

2. How We Use Your Information

We process your personal data for the following purposes:

a. Service Provision

  • To provide, personalise, and improve our AI-driven research and analysis services.
  • To manage and secure your account.

b. Communication

  • To contact you via the email address you provide, including for account updates, service notifications, and important announcements.
  • To respond to enquiries or requests.

c. Compliance and Security

  • To comply with legal obligations and enforce our terms and conditions.
  • To detect, prevent, and address fraud, unauthorised access, or other security issues.

d. Research and Development

  • To analyse usage patterns, improve our platform, and develop new features.

3. Legal Basis for Processing Your Information

As a UK-registered company, we process personal data based on the following lawful bases:

  • Consent: When you provide your explicit consent (e.g., signing up for newsletters).
  • Contractual Obligation: To fulfill our obligations under a contract (e.g., managing your account).
  • Legal Obligation: To comply with applicable legal and regulatory requirements.
  • Legitimate Interests: To improve our services and protect our platform, provided this does not override your rights.

4. How We Store and Protect Your Information

We implement appropriate technical and organizational measures to ensure your data is secure, including:

  • Encrypted storage of sensitive data.
  • Regular security audits and updates to our systems.
  • Limiting access to personal data to authorized personnel only.

Your information is stored on secure servers located within the UK or European Economic Area (EEA). If data is transferred outside these regions, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).

5. Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your data in the following cases:

a. Service Providers

We may share your information with trusted third-party providers that help us deliver our services, such as:

  • Cloud storage providers
  • Email communication tools

b. Legal Compliance

We may disclose your information if required to do so by law, regulation, or legal process, or to protect our legal rights.

c. Business Transactions

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the new entity.

6. Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data held by us.
  • Correction: Correct inaccurate or incomplete data.
  • Erasure: Request deletion of your data, subject to legal obligations.
  • Restriction: Limit how we process your data.
  • Portability: Request your data in a structured, commonly used, and machine-readable format.
  • Objection: Object to processing based on legitimate interests.
  • Withdraw Consent: If processing is based on consent, you may withdraw this at any time.

To exercise your rights, contact us at hello@wildsight.co.

7. Cookies and Tracking Technologies

We use cookies to:

  • Enhance user experience on our platform.
  • Analyse website traffic and usage patterns.

You can manage or disable cookies via your browser settings.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law.

9. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

WildSight Co
Registered Address: 86-90 Paul Street, London, England, EC2A 4NE
Email: hello@wildsight.co
Company Number: 15913491

10. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Effective Date. By continuing to use our services, you accept the updated terms.