The term “Nature Tech” is gaining traction in business and conservation circles—and for good reason. As ecosystems face mounting threats from climate breakdown, technology is stepping up to help. But what exactly is Nature Tech? And how does it differ from traditional technology, which is sometimes seen as part of the problem rather than the solution?
What Is Nature Tech?
At its core, Nature Tech refers to tech-enabled solutions that help protect and restore nature. It spans a broad range of innovations, harnessing technologies like Artificial Intelligence (AI), the Internet of Things (IoT), and satellite imaging to drive nature-positive action.
But these terms can feel abstract—so let’s break it down.
In the context of a nature-positive economy, Nature Tech is harnessed to accelerate and scale high-quality nature-based solutions (NbS). These NbS restore and protect ecosystems by leveraging nature’s own ability to regulate and sustain the environment. Such solutions contribute to a key international nature goal: the Global Biodiversity Framework (GBF) – aiming to halt and reverse biodiversity loss by 2030 and beyond. Working towards the GBF is super important because a large majority of the global economy depends on nature and its ecosystem services – that looks like $44 trillion of economic value generation per year!
Nature Tech Starts with Measurement
One of the biggest challenges in taking meaningful action for nature is the lack of reliable data. Without it, businesses and policymakers struggle to make informed decisions. This is where Nature Tech is making waves.
New solutions are emerging, such as:
- AI-powered satellite imagery that tracks deforestation in real-time.
- LiDAR (Light Detection and Ranging) that maps habitats, assesses vegetation, and monitors ecosystem changes.
- eDNA (environmental DNA) testing that detects species presence in water and soil samples.
With solid baseline data, businesses can take actionable steps harnessing nature tech in the most impactful areas for their context — from reforestation and precision agriculture to sustainable textile production and ecosystem restoration.
Mapping the Nature Tech Landscape
Nature Tech is still an evolving market with a broad and diverse scope. What sets it apart from conventional technology is its core purpose: unlocking nature-positive action through the sustainable use and restoration of natural capital.
To make sense of how solutions fit together, here are two key frameworks:
1. The ‘5M’ Framework (Nature Tech Collective )
This model helps businesses and governments integrate nature as an economic asset:
- Measurement & Monitoring – Capturing real-time data on biodiversity, ecosystems, and natural capital. (Example: AI-powered satellite imagery tracking deforestation.)
- Modelling – Turning raw environmental data into actionable insights. (Example: Predicting habitat loss using machine learning models.)
- Material Change – Tech-driven interventions that reduce harm and enhance sustainability. (Example: Bioengineered crops reducing pesticide reliance.)
- Monetisation – Creating financial mechanisms that value and protect nature. (Example: Natural Capital Accounting or Ecosystem Services Valuation Tools.)
- Market Pressures – Aligning business, policy, and consumer demand to drive nature-positive action. (Example: Retailers shifting to regenerative agriculture due to consumer pressure.)
2. The Four Categories of Nature Tech (World Economic Forum)
Another way to categorise Nature Tech is by function:
- Deployment – Technology that helps implement NbS efficiently. (Example: Drones for large-scale reforestation, precision agriculture tools to boost yields.)
- Monitoring, Reporting & Verification (MRV) – Ensuring impact is measurable, verifiable, and transparent. (Example: Satellite monitoring, LiDAR, eDNA testing.)
- Transparency – Making nature-based assets visible and accountable. (Example: Blockchain ensuring integrity in carbon markets and biodiversity credits.)
- Connection – Linking communities to better opportunities. (Example: Mobile apps connecting local producers to higher-paying, sustainable markets.)
The Future of Nature Tech
Every day, we gain more clarity on how this market is evolving—and the scale of opportunity it holds. One thing is certain: the Nature Tech toolbox is expanding.
The industry is expected to grow from $2 billion in 2022 to $6 billion in less than a decade. And it’s not just about innovation—it’s about transformation.