What is Nature Tech? Demystifying a market unlocking the nature-positive transition.
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The term “Nature Tech” is gaining traction in business and conservation circles—and for good reason. As ecosystems face mounting threats from climate breakdown, technology is stepping up to help. But what exactly is Nature Tech? And how does it differ from traditional technology, which is sometimes seen as part of the problem rather than the solution?

What Is Nature Tech?

At its core, Nature Tech refers to tech-enabled solutions that help protect and restore nature. It spans a broad range of innovations, harnessing technologies like Artificial Intelligence (AI), the Internet of Things (IoT), and satellite imaging to drive nature-positive action.

But these terms can feel abstract—so let’s break it down.

In the context of a nature-positive economy, Nature Tech is harnessed to accelerate and scale high-quality nature-based solutions (NbS). These NbS restore and protect ecosystems by leveraging nature’s own ability to regulate and sustain the environment. Such solutions contribute to a key international nature goal: the Global Biodiversity Framework (GBF) – aiming to halt and reverse biodiversity loss by 2030 and beyond. Working towards the GBF is super important because a large majority of the global economy depends on nature and its ecosystem services – that looks like $44 trillion of economic value generation per year!

Nature Tech Starts with Measurement

One of the biggest challenges in taking meaningful action for nature is the lack of reliable data. Without it, businesses and policymakers struggle to make informed decisions. This is where Nature Tech is making waves.

New solutions are emerging, such as:

  • AI-powered satellite imagery that tracks deforestation in real-time.
  • LiDAR (Light Detection and Ranging) that maps habitats, assesses vegetation, and monitors ecosystem changes.
  • eDNA (environmental DNA) testing that detects species presence in water and soil samples.

With solid baseline data, businesses can take actionable steps harnessing nature tech in the most impactful areas for their context — from reforestation and precision agriculture to sustainable textile production and ecosystem restoration.

Mapping the Nature Tech Landscape

Nature Tech is still an evolving market with a broad and diverse scope. What sets it apart from conventional technology is its core purpose: unlocking nature-positive action through the sustainable use and restoration of natural capital.

To make sense of how solutions fit together, here are two key frameworks:

1. The ‘5M’ Framework (Nature Tech Collective )

This model helps businesses and governments integrate nature as an economic asset:

  • Measurement & Monitoring – Capturing real-time data on biodiversity, ecosystems, and natural capital. (Example: AI-powered satellite imagery tracking deforestation.)
  • Modelling – Turning raw environmental data into actionable insights. (Example: Predicting habitat loss using machine learning models.)
  • Material Change – Tech-driven interventions that reduce harm and enhance sustainability. (Example: Bioengineered crops reducing pesticide reliance.)
  • Monetisation – Creating financial mechanisms that value and protect nature. (Example: Natural Capital Accounting or Ecosystem Services Valuation Tools.)
  • Market Pressures – Aligning business, policy, and consumer demand to drive nature-positive action. (Example: Retailers shifting to regenerative agriculture due to consumer pressure.)

2. The Four Categories of Nature Tech (World Economic Forum)

Another way to categorise Nature Tech is by function:

  • Deployment – Technology that helps implement NbS efficiently. (Example: Drones for large-scale reforestation, precision agriculture tools to boost yields.)
  • Monitoring, Reporting & Verification (MRV) – Ensuring impact is measurable, verifiable, and transparent. (Example: Satellite monitoring, LiDAR, eDNA testing.)
  • Transparency – Making nature-based assets visible and accountable. (Example: Blockchain ensuring integrity in carbon markets and biodiversity credits.)
  • Connection – Linking communities to better opportunities. (Example: Mobile apps connecting local producers to higher-paying, sustainable markets.)

The Future of Nature Tech

Every day, we gain more clarity on how this market is evolving—and the scale of opportunity it holds. One thing is certain: the Nature Tech toolbox is expanding.

The industry is expected to grow from $2 billion in 2022 to $6 billion in less than a decade. And it’s not just about innovation—it’s about transformation.

WildSight Weekly: March 10 – 16th
Posted 22 hours ago
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The Nature Brief for Business.

The Big Picture.

The EU is advancing regulatory changes to ease sustainability reporting while balancing environmental integrity. Governments and businesses are ramping up biodiversity conservation efforts, with significant funding for protected areas, nature-based carbon solutions, and green investments. The biodiversity credit market continues to evolve, with new methodologies and project launches reinforcing its role in conservation finance.

Key movements this week:

  • EU refines sustainability reporting rules, with proposed changes to reduce compliance burdens while maintaining environmental commitments.
  • Governments and businesses scale biodiversity investments, with major funding initiatives for conservation and nature-based solutions.
  • Biodiversity credit market gains traction, with new crediting standards and project developments expanding market applications.

Market Essentials.

Reporting: The EU’s Omnibus proposal aims to simplify sustainability reporting, raising debate over reducing business burdens while ensuring transparency on environmental risks.

Finance: Nature finance is growing, with biodiversity credits and green investments expanding despite challenges in standardization and risk.

Targets: Governments and companies are ramping up biodiversity conservation through funding, protected areas, and sustainable initiatives.

Trend Watch.

Biodiversity Credits: Biodiversity credits are gaining credibility as improved methodologies and real-world applications strengthen their role in conservation finance.

Nature Tech: Investment in nature-based technology accelerates, with innovations improving conservation efforts and biodiversity assessments.

Nature & Net Zero: Businesses are integrating nature-based solutions into net-zero strategies, recognizing their dual role in carbon sequestration and biodiversity protection.

Quick Hits.

Policy:

Investment:

People:

Your Take?

What matters most to your business? What do you want to see next?

📩 Reach out at hello@wildsight.co and let us know.

Your take will shape what we cover next.

WildSight Weekly: March 3 – 9th
Posted March 10, 2025
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The Nature Brief for Business.

The Big Picture.

Regulation is shifting, with significant developments in sustainability reporting requirements that could ease compliance burdens while raising concerns about transparency.

Investment in biodiversity finance continues to scale, with major commitments in nature finance and biodiversity credit markets. Meanwhile, corporate action is intensifying, as companies move beyond risk mitigation toward net positive impact strategies.

  • The biodiversity credit market is gaining traction, with new methodologies, regional initiatives, and institutional backing.
  • Nature tech is accelerating, with increased funding and corporate adoption of innovative environmental solutions.
  • Nature and net-zero strategies are converging, with businesses increasingly integrating biodiversity into climate action plans.

Market Essentials.

Reporting: Sustainability disclosure frameworks evolve, balancing simplification with integrity

Finance: Investment flows into nature despite policy uncertainty, with major commitments and financial instruments scaling up.

Targets: Science-based targets gain momentum, with new validation mechanisms and corporate commitments.

Trend Watch.

Biodiversity Credits: Scaling frameworks and institutional backing drive market growth.

Nature Tech: Funding, innovation, and corporate adoption signal rapid acceleration.

Quick Hits

Policy

Investment

People

Your Take?

What matters most to your business? What do you want to see next?

📩 Reach out at hello@wildsight.co and let us know.

Your take will shape what we cover next.

WildSight Weekly: February 24 – 28th
Posted March 3, 2025
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The Nature Brief for Business.

The Big Picture.

  • EU sustainability reporting shake-up – The EU Omnibus Proposal aims to streamline CSRD, CSDDD, and EU Taxonomy, potentially delaying reporting for some companies until 2028 and exempting 80% from climate and nature disclosures.
  • Biodiversity finance scalesGoldman Sachs launches its first biodiversity-focused bond fund, while countries push to secure a $200B global nature finance deal.
  • Corporate action remains mixedDrax commits to biodiversity target-setting aligned with TNFD, while HSBC delays net-zero goals by 20 years, highlighting the challenges of corporate climate action.

Market Essentials.

Reporting: Nature disclosures face overhaul

The EU is redefining sustainability reporting requirements, while Canada delays emissions disclosure.

Finance: Investment Interest Expands

New financial instruments are fueling nature-positive growth, but challenges remain.

Commitments: Corporate Action Remains Mixed

Some companies are strengthening nature commitments, while others are stepping back.

Trend Watch.

Biodiversity Credits: Market Expansion and Growing Scrutiny.

Nature Tech: Growth Continues.

Quick Hits

Policy

Investment

People

Your Take?

What matters most to your business? What do you want to see next?

📩 Reach out at hello@wildsight.co and let us know.

Your take will shape what we cover next.

WildSight Weekly – February 2025: 17-21st.
Posted February 23, 2025
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The Nature Brief for Business.

Market Essentials.

What’s moving the market this week, and why it matters.

Reporting: Uncertainty Persists, Readiness Lags.

Companies are struggling to get clarity and align with reporting frameworks.

  • SBTi Faces Backlash Over Carbon Credit Controversy → The Science Based Targets initiative (SBTi) is updating its Corporate Net Zero Standard, but delays persist due to controversy over the potential inclusion of carbon credits for Scope 3 emissions.

Finance: Biodiversity Investment Rises, Structural Gaps Remain.

Capital is flowing into nature-positive initiatives, but governance challenges persist.

  • Biodiversity Credit Sales Reach $5.6M → Voluntary biodiversity credit markets continue to expand, particularly in Australasia. The EU is developing biodiversity measurement methodologies for wetlands and forests to enhance credit credibility.
  • Brazil Increases Coral Reef Conservation Funding → The Brazilian Development Bank has allocated an additional $8 million to coral reef restoration efforts, signaling a growing role for public finance in biodiversity protection.
  • Green Corridor Project Faces Indigenous Backlash → The Democratic Republic of Congo’s (DRC) Green Corridor initiative—designed to protect 540,000 km² of tropical forest—is facing criticism for failing to include Indigenous Peoples and local communities in decision-making.
  • UK Nature Restoration Fund Faces Scrutiny → Conservation experts warn that the UK’s Nature Restoration Fund could have unintended negative consequences for biodiversity.
  • EU Seeks Standardized Biodiversity Metrics → New methodologies for measuring biodiversity in wetlands and forests aim to strengthen credit credibility and market confidence.

Trend Watch.

Key shifts in biodiversity credits, nature tech, and nature-net zero integration.

Nature Tech: Investments continue to fuel growth.

Technological advancements continue to expand the role of nature-based carbon removal.

Quick Hits

Quick updates on policy, investment, and people to have on your radar.

Your Take?

What matters most to your business? What do you want to see next?

📩 Reach out at hello@wildsight.co and let us know.

Your take will shape what we cover next.