We're on a journey
To make business action for nature a delight.


The Challenge

Not enough business action for nature.

Companies face increasing regulatory and voluntary pressure to address the nature crisis.

Nature-reporting requirements are set to impact 50,000 EU companies from 2025, and initiatives like the TNFD and SBTN are driving companies to act on nature-related risks and opportunities.

But action is held up.

Compared to 80% of Fortune 500 companies that have targets for carbon, fewer than 25% have targets for water, 15% for forests, and 5% for biodiversity.

The business intelligence gap.

Taking action for nature is hard. Nature is complex. Regulatory landscapes are constantly shifting. Data is inconsistent and fragmented, and we still lack clear metrics.

And at the same time, we are overloaded with information - hundreds of handbooks, dense reports to decode, and inboxes full of newsletters and webinars to catch up on. It’s impossible to keep up, let alone make sense of it all.

What should my organization prioritize in the next 3, 6, or 9 months? How can we comply with reporting in the most efficient way? How do we translate nature-related risks into a business case for action?

This is the business intelligence gap - a lack of tools and capabilities to cut through complexity and charge through real challenges.

WildSight is a response

We want leaders to be empowered.

To champion nature in their organisations, shape strategy, and take action. This means the making sense of nature in minutes, not months, with data and insights you can rely on.

We want leaders to be energised.

Nature is teeming with inspiration. Wading through 100-page technical documents is not. Everything we do is designed for clarity, the so-what, and delight.

We’re starting small, but thinking big.

Ok let’s face it, we’re a tiny team but have big dreams. We’re starting small - with data and insights - and then going big - with practical tools to guide action. Things won’t be perfect from the start, but we will learn, be open, and always own up to mistakes.

Team
Emily Birch
Founder

Emily leads WildSight on its mission to transform the experience of taking business action for nature, with a background in building teams and designing innovative strategy across the market.

With a degree in Geography from Cambridge University, Emily began her career at McKinsey & Co., where she developed sustainability strategies for business executives and policy leaders.

Emily has tackled nature markets from every angle: forecasting trends as part of initiatives like the Taskforce on Scaling Voluntary Carbon Markets (TSVCM); mobilizing corporate demand with the LEAF Coalition; and driving supply-side innovation at Revalue Nature.

At Revalue, she helped scale the company from 5 to 55, working across commercial, product, finance, and strategy. She played a pivotal role in redefining project and credit design - Revalue's 'Model' projects - combining first-principles with market insights to establish best practices.

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Ella Gibbs
Nature Researcher

Ella is a climate finance researcher specializing in sustainable investment, with experience analyzing nature-related risks and helping organizations transition to more responsible financial strategies.

Most recently, as an Investment Researcher at Close Brothers Asset Management, she supported organizations transitioning away from nature-negative investments, such as fossil fuels, and engaged with portfolio companies to advance their climate goals.

Her passion for environmental stewardship led her to pursue an MSc in Environmental Technology at Imperial College London, where she graduated with Distinction in 2024.

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Hollie Booth
Science Advisor

Hollie is an applied researcher and conservation practitioner with a PhD from the University of Oxford and over 10 years of experience designing market-based solutions for nature protection and restoration.

With over 10 years of experience, her work spans the front lines of marine and terrestrial conservation projects in East Africa and Southeast Asia, developing socially responsible strategies that benefit both nature and people. She has also served as a technical advisor for the Wildlife Conservation Society, supporting the development of marine conservation strategies for sharks and rays, and as the technical lead for the Conservation Hierarchy initiative, which aims to create a global framework for uniting human actions towards net positive outcomes for nature.

Hollie is currently the Strategic Director at The Biodiversity Consultancy, where she applies mitigation hierarchy principles and market-based approaches to design nature recovery strategies and projects. She is the lead author of fourteen high-impact publications and co-author of more than 30 others on topics including land use change, fisheries management, payments for ecosystem services, food systems, and operationalizing no net loss commitments. She also holds an MSc in Conservation Science from Imperial College London and a BA in Natural Sciences and Management Studies from the University of Cambridge.

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Jen Stebbing
Comms. Advisor

Jen is a strategic communications expert with a background in climate, nature, and carbon markets, bringing global experience in media, advocacy, and stakeholder engagement to drive impact.

Jen helps climate and nature organizations, businesses, and individuals communicate effectively to multiply their impact. With expertise in climate solutions, carbon markets, natural capital investment, and nature advocacy, Jen specializes in crafting and implementing strategies that engage stakeholders and deliver measurable outcomes.

Her career spans high-profile roles, including working for The Queen at Buckingham Palace, managing communications at Westminster Abbey, leading editorial projects at the Evening Standard and Independent Newspaper group, planning major events for Sky News, and helping launch London’s first TV channel, LondonLive. She has also served as a strategic communications consultant for a range of sectors and high-value projects.

Jen brings clarity and perspective, empowering organizations to define their mission and communicate it effectively to diverse audiences, ensuring they achieve their objectives and drive meaningful change.

Having lived and worked in seven countries across four continents, Jen is passionate about cross-cultural connectivity and diversity in business. She serves as a Trustee of Tariro UK, supporting young people in Zimbabwe, and sits on the board of trustees for the Plan Vivo Foundation.

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Edward Pollard
Senior Advisor

Edward is a world-leading expert in business and biodiversity, with over 20 years of experience helping some of the world’s largest companies integrate biodiversity into their decision-making and operations.

Edward specializes in guiding organizations to understand their impacts and dependencies on nature, developing strategies to address them at both site and corporate levels. He has worked closely with global initiatives such as the Science-Based Targets Initiative, Taskforce for Nature-Related Financial Disclosures, and Business for Nature, building an extensive network across civil society, academia, finance, and business.

For 13 years, Edward was a key leader at The Biodiversity Consultancy, where he helped transform the company into one of the most influential in the sector. He has deep expertise in designing and implementing strategies that align with emerging frameworks, such as Nature Positive and Zero Deforestation, while ensuring they are practical, fully integrated, and embraced across all levels of an organization. At the site level, Edward is a recognized expert in leading practices for mitigating biodiversity impacts and meeting standards such as IFC Performance Standard 6.

A respected voice in the field, Edward has published widely on topics ranging from biodiversity strategies to illegal logging. He also serves as a Director of the UK Business and Biodiversity Forum CIC and is on the board of Business for Biodiversity Ireland.

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Charlie Briggs
Technical Advisor

Charlie is a nature finance and policy specialist, with experience advising businesses, investors, and policy-makers on technical frameworks to integrate nature into decision-making.

At McKinsey & Co., he specialized in nature investment strategies across the AFOLU sector, leading data-driven projects on land use, financial modeling, and corporate nature risk. He has worked on high-impact initiatives, from developing the first public climate and nature transition scenario for the financial sector to shaping early guidance on biodiversity credits for the World Economic Forum.

Now a Technical Content Strategist at the Science Based Targets Network, Charlie engages with companies, financial institutions, and policymakers to drive alignment between emerging nature frameworks, including CSRD, biodiversity credits, and regenerative agriculture. He holds an MSc in Economics and Policy of Energy and the Environment from UCL and a Geography degree from the University of Cambridge.

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Now, take a breath, clear your mind, and step into WildSight.